Acıbadem Hospitals: Strategic Communications Empowering Global Healthcare Leadership

Project Vision

As one of the global pioneers in the healthcare sector, Acıbadem Hospitals continues to expand its international reach through a wide range of services, from aesthetic to plastic surgery. At FL PR & Communications, we developed a comprehensive strategic communications plan to further enhance Acıbadem’s global reputation and reinforce its brand perception worldwide.

^{Photo: Yahoo Finance feature as part of the project led by FL PR and Communications}

As part of this initiative, we executed an extensive press release campaign across 443 different media platforms, reaching a potential audience of 121 million readers. In addition, we conducted exclusive feature stories in some of the world’s most prestigious health and lifestyle media outlets, further solidifying Acıbadem Hospitals’ leadership position in the healthcare sector.

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Strategic Initiatives

International Media Engagement: Elevating Acıbadem’s Global Recognition

To support Acıbadem Hospitals in building a strong global communications network, we secured placements in reputable media outlets such as CEO Weekly, NY Weekly, Metapress, The Upcoming, IB Times, and AP News.

^{Photo: IB Times UK feature as part of the project led by FL PR and Communications}

Photo: IB Times UK feature as part of the project led by FL PR and Communications

These efforts not only promoted the wide range of healthcare services offered by Acıbadem, but also highlighted its patient-centered approach, state-of-the-art clinical infrastructure, and innovative treatment solutions.

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^{Photo: STEPHI LAREINE feature as part of the project led by FL PR and Communications}

As a result, Acıbadem was positioned not only as a leading healthcare institution in Turkey but also as a pioneering medical brand on the international stage.

Media and Public Relations Strategy: Reaching the Premium Patient Segment

Our PR and media strategy for Acıbadem Hospitals focused on showcasing the hospital’s premium healthcare services and areas of medical expertise, aiming to craft impactful content that resonates with international patient audiences.

Exclusive editorial features highlighted the latest technologies and treatment methods in aesthetic and plastic surgery, successfully projecting Acıbadem’s reputation for reliable, high-quality, and patient-centric care to a global audience.

These stories emphasized Acıbadem’s state-of-the-art clinical infrastructure, renowned medical professionals, and leadership in aesthetic healthcare solutions, creating direct, value-driven messages for prospective patients around the world.

Outstanding Results Achieved

• 443 international media publications reaching a potential audience of 121 million readers
  
  
• Elevated brand awareness through features in the world’s most prestigious health and lifestyle publications
  
  
• Expansion of Acıbadem’s global patient portfolio in aesthetic and plastic surgery, alongside strengthened international brand credibility
  
  
• FL PR & Communications continues to lead groundbreaking healthcare communication projects through its strategic media work that has helped position Acıbadem Hospitals as a globally trusted brand.
  We are proud to play a leading role in Acıbadem’s global growth journey.

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