Dünya Göz Hospital Group: An Innovative Leader in Global Eye Health

Project Overview

Dünya Göz Hospital Group is recognized as a leading brand in international eye health. With innovative treatment methods and healthcare services supported by advanced technology, the hospital serves a global network of patients.

At FL Communications, we developed a comprehensive communication strategy to support Dünya Göz’s international expansion and reinforce its leadership position. The hospital aimed to enhance its visibility in the global eye health market and promote its cutting-edge solutions worldwide. A strategic communication plan was designed, specifically targeting the Western European and North American markets.

Strategy

A multi-faceted approach was implemented to introduce the brand to different markets:

• Emphasizing Global Expansion
  • Markets Insider: Published detailed articles highlighting Dünya Göz’s international growth strategy and new market targets.
• Innovation-Focused Communication
  • IB Times: Featured the hospital’s innovative clinic in Istanbul and its commitment to international healthcare standards.
• Aesthetic and Fashion Communication
  • Marie Claire Netherlands: Showcased innovative services such as permanent eye color change, appealing to beauty and aesthetics enthusiasts.
• Leadership Positioning
  • Daily Scanner: Highlighted Dünya Göz’s leadership in the field and its advanced technological solutions for a global audience.

KPI and Results

As a result of this strategy, Dünya Göz Hospital Group achieved 400M+ media impressions in international media. Brand awareness and patient trust increased by over 70%, successfully positioning the hospital as a global leader in eye health.

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