Turkeyana Clinic: The New Name of Luxury in Health and Beauty

Project Overview

As an Istanbul-based health tourism brand, Turkeyana Clinic combines luxury and quality in aesthetic surgery and beauty services. At FL Communications, we developed a comprehensive communication strategy to enhance the clinic’s international brand awareness and establish its leadership in the health tourism sector.

Turkeyana Clinic aimed to differentiate itself in the global health tourism market, specifically targeting an audience seeking high-end healthcare services. To achieve this, an effective promotional and digital communication plan was created and executed.

Strategy

• Luxury and Health-Focused Communication
  Turkeyana Clinic’s commitment to luxury healthcare was showcased on prestigious platforms such as Benzinga and The Washington Times.
• Strong Messaging Through Targeted Publications
  The transformation stories in health and beauty provided by Turkeyana were featured in renowned international media outlets like USA Today and OK Magazine.
• Patient Experience and Success Stories
  Patient satisfaction and high success rates were highlighted in Daily Scanner and LA Weekly, reinforcing Turkeyana Clinic’s reputation.
• Aesthetics and Athletic Performance Communication
  Articles published in Athletech News emphasized the impact of aesthetic procedures on confidence and athletic performance.

Results

This strategic approach led Turkeyana Clinic to achieve 450M+ media impressions, positioning it as a leading brand in the international health tourism sector. Brand awareness increased by 70 percent, effectively reaching and engaging a luxury-focused audience.

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