Erdem Hospital: The Rising Star of Global Health Tourism

Project Overview

Founded in Istanbul, Erdem Hospital has emerged as a success story in global health tourism, distinguished by its innovative solutions. Serving patients from over 83 countries, the hospital stands out with its advanced technology, expert medical staff, and patient-centered approach.

At FL Communications, we developed a comprehensive communication strategy to amplify Erdem Hospital’s success story internationally and position it as a leading brand in health tourism.

Challenge

Erdem Hospital aimed to enhance its global recognition and establish itself as a top-tier brand in health tourism. However, in an industry with intense competition, the hospital required a strong and strategic communication plan to differentiate itself and directly engage a worldwide patient base.

Strategy

To achieve global reach and impact, we implemented a multi-faceted strategy. This plan extended beyond a single geographic focus, creating a roadmap to increase Erdem Hospital’s presence across different sectors and markets:

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Strategic Communication Plan

1. Strategic Positioning in U.S. Media

We conducted a brand positioning campaign through USA Today, one of America’s most prestigious newspapers.

• The article highlighted Erdem Hospital’s innovative and compassionate healthcare approach, reaching a broad readership.
• With approximately 100 million monthly visitors, USA Today provided strong visibility in the U.S. health tourism market.
• This initiative was further amplified through social media campaigns and digital promotions, ensuring wider engagement.

2. Leadership Narrative in the U.K.

IB Times, one of the U.K.’s most reputable business publications, served as the ideal platform to showcase Erdem Hospital’s leadership story and the vision of its Chairman, Mehmet Emin Külünk.

• The content detailed how the hospital sets international healthcare standards and achieves success through patient satisfaction.
• Featuring in IB Times positioned Erdem Hospital as a strong player in the U.K. health tourism market.

3. Strengthening Presence in the Middle East

To leverage the high demand for healthcare and aesthetic services in the United Arab Emirates, we created targeted content for Khaleej Times.

• The articles highlighted Erdem Hospital’s technological infrastructure and patient-centric approach, directly engaging key audiences in the region.
• As Khaleej Times holds a strong reputation in the Middle East’s business and healthcare sectors, the campaign had a high impact.

4. Press Release Strategy

To further enhance global reach, we distributed a press release through Yahoo News.

• This release showcased Erdem Hospital’s international success and contributions to health tourism.
• With billions of monthly page views, Yahoo News significantly boosted Erdem Hospital’s digital visibility.

5. Lifestyle and Magazine-Focused Communication

To position Erdem Hospital as more than just a healthcare provider and align it with modern lifestyle trends, we targeted top lifestyle and magazine publications:

• Muscle & Fitness: Covered innovative approaches to hair loss treatments and style-focused solutions.
• OK Magazine: Highlighted transformation stories in beauty and aesthetics, appealing to modern consumers.
• Marie Claire: Featured wellness and beauty tourism, reinforcing Erdem Hospital’s innovative contribution to health tourism trends.

KPI and Summary

At the end of the project, we successfully integrated brand awareness and SEO-backlink strategies through seven media collaborations across five different regions—setting a benchmark for similar campaigns in Turkey.

This comprehensive strategy resulted in over 500M+ media impressions, achieving exceptional visibility and reinforcing Erdem Hospital’s international reputation. The campaign exceeded key performance indicators (KPIs), delivering strong results in brand positioning, audience reach, and reputation management.

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