Antlara Dental: A Global Player Combining Luxury and Innovation

Project Overview

Based in Antalya, Antlara Dental is a rapidly growing brand in international dental health tourism, renowned for its high-quality aesthetic dental solutions. By combining innovative treatment services with a luxurious holiday experience, Antlara Dental differentiates itself in the European and North American markets.

At FL Communications, we developed a comprehensive communication strategy to enhance Antlara Dental’s global recognition, strengthen its brand perception, and position it as a leader in the international market. The strategy was built around key differentiators that set Antlara Dental apart in the highly competitive dental health tourism sector.

Strategy

• United Kingdom Market
  • Articles published in IB Times, Wales Online, Bristol Post, and Manchester Evening News highlighted Antlara Dental’s excellence in aesthetic dentistry and its luxurious dental tourism concept.
  • These publications emphasized the clinic’s innovative treatment methods and aesthetic solutions, enhancing patient trust.
• U.S. Market
  • A feature in USA Today showcased Antlara Dental’s unique concept of combining dental treatment with a vacation experience, creating a strong brand presence in the U.S. market.
• Lifestyle and Health Publications
  • A feature in Express UK emphasized Antlara Dental’s expertise in delivering exceptional aesthetic results and its high patient satisfaction rates.
  • These publications allowed the brand to reach an audience that values modern lifestyle and wellness.

Results and Achievements

As a result of this strategy, Antlara Dental achieved 350M+ media impressions. Brand awareness significantly increased in the European and North American markets, while international patient inquiries grew by over 50%. Additionally, the high post-treatment patient satisfaction rate strengthened brand loyalty, positioning Antlara Dental as a trusted leader in the global dental health tourism industry.

‍